The Art of Bringing Characters to Life: Animation Principles That Never Go Out of Style

Great animation transcends technology. Whether you're working with pencils, tablets, or 3D software, certain fundamental principles remain essential for creating believable, engaging character animation.

Squash and Stretch

This principle gives your characters weight and flexibility. A bouncing ball squashes when it hits the ground and stretches as it bounces up. Characters' faces squash and stretch to convey emotion. This principle works equally well in 2D and 3D, adding life and energy to movements.

The key is maintaining volume—when something stretches, it should thin out, and when it squashes, it should widen. This creates the illusion of a flexible, living form rather than a rigid object.

Anticipation

Before any major action, there's anticipation. A character crouches before jumping, pulls back their arm before throwing, or takes a breath before speaking. This telegraphs actions to the audience and makes movements feel natural and intentional.

Anticipation also helps viewers follow the action. Without it, movements can feel sudden and confusing. It's the wind-up that makes the pitch powerful.

Staging

Good staging directs the viewer's attention to what's important in each scene. Through composition, lighting, and character placement, you guide the audience's eye. Clear staging ensures your story beats land effectively, regardless of your animation medium.

Think of each frame as a piece of visual storytelling. The most important element should be immediately clear, with supporting elements arranged to reinforce rather than distract from the main action.

Follow Through and Overlapping Action

Not everything stops at once. Hair keeps moving after a head stops turning, clothes settle after a character stops walking, and arms swing past the body before reversing direction. These details make animation feel real and add production value.

Different parts of the body move at different rates. A character's torso might stop first, but their arms, hair, and clothing continue moving briefly before catching up. This creates a sense of weight and natural physics.

Timing and Spacing

The speed of an action conveys weight, mood, and personality. Slow movements suggest heaviness or thoughtfulness, while quick movements imply lightness or urgency. The spacing between frames determines whether motion feels smooth or sharp, realistic or cartoony.

Timing is also crucial for comedy and drama. A well-timed pause can be funnier than any dialogue, and the speed of a character's reaction tells us everything about their personality.

Exaggeration

Pure realism can feel flat in animation. Strategic exaggeration makes actions clearer, emotions stronger, and characters more memorable. The key is knowing what to exaggerate and by how much for your project's style.

In children's animation, exaggeration might be extreme—huge eyes, wild expressions, and impossible physics. In realistic animation, exaggeration is subtle—slightly overemphasizing a facial expression or pushing a pose just beyond what's natural.

These principles, established by Disney's Nine Old Men, remain the foundation of quality animation. Master them, and your characters will resonate with audiences regardless of the tools you use to create them.